We chose those who are capable of creating successful case studies and who believe in contributing in the development of people’s thinking by providing simple knowledge which is truly needed to generate more successful stories.

In the making process:

Value-Based Marketing

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Value-Based Marketing


About this course

Driven By Purpose, Purpose Driven Marketing and etc. are major topics in the marketing industry as more and more consumers are looking to become more integrated in consumers’ lives for long-term value rather than being a quick buy.


Values-based marketing strategies are focused on the end user, the consumer, shifting marketing from a product-centric approach to more customer-centric.


Learn how businesses can create value for consumers through understanding buyer behavior and modern consumer values, the elements of value-based marketing and how to build a solid foundation for a long-term value-based strategy.

Workshop Objectives

This course focuses on teaching the steps marketers and brands can take to start finding their purpose and how to always focus on the end-user to maximize long-term brand engagement and interest.


Throughout the course, our instructor will explain the benefits of value-based marketing, how business and marketing goals should be aligned when searching for purpose, and how to use the value-based marketing model in an overarching marketing strategy.


By the end of the course, students will understand how to create a distinct and business-aligned value proposition and positioning for a relevant audience and capture value through an optimal value-based pricing strategy.

Workshop Modules

The why behind your brand

Understand creating brands from objective setting to planning and execution.

How brands reflect humans?

Developing brand character and brand promise and what customers expect to receive every single time they interact with your brand.

Define your brand’s stakeholders

Identifying different types of brand’s stakeholders; owners, brand audience and competition.

The core of value based marketing

Digesting the value-based marketing concept and its implications on business success.

Marketing strategies accommodating your purpose
Understand how marketing strategy helps you define your vision, mission and business objectives and know how your marketing strategy affects the way you run your entire business.
It’s never too late, dig for your brand purpose
The power of listen to your existing customers and potential ones too.
Let’s take an example to understand this via case studies (yay or nay cases).
5 years and growing strong
Think future for purpose led marketing plan.

Workshop Info

Purpose: Become a marketing expert and learn to build strategic and tactical marketing plans that works.

Min. Requirements: 2-3 years of experience.

Recommended For: Marketing and communication career advancement.

Certification: Valid upon passing 85% score in the final quiz.

Start Date: 20th of March 2020

Timing: Fridays 10:00am-2:30pm

Sessions: 5 Sessions

Training hrs: 20 hours

Attend this workshop >>

By attending this course you will spend a valuable time improving your skills, gaining expert knowledge, networking with peers and renewing your motivation and confidence.


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Total number of students in course: