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Video Marketing Course

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Video Marketing Course


About this course

Video Content is every video you come across on a daily basis on social media or on TV. It is an essential factor in marketing as it is one of the simplest and clearest ways to deliver a message or to promote a product to the mass.


To produce a video content, it requires a lot of practice, creativity and knowing the fundamentals of using cameras and its lighting setting. Being aware of the market, the audience, and the brand is the main element in creating a video content.

Course Objectives

This course will provide all the basics of creating a video content, from how to come up with an idea, writing its script, to how to produce it.


Through the course students will be introduced to how to shoot a video, learn more about cameras and how to set up the lighting.


Our instructor will teach you everything about the proper tools and applications that will help creating and producing a video content.


By the end of the course, students will know all the details about creating a video content from A to Z. They will be practicing all of the previous methods to come up with an idea and going through all the steps to produce it.

Course Modules

Introduction to Content Marketing
Knowing the difference between Product Placement, Integration, and Branded Content.
DSLR best practices and camera setting.
Introducing the fundamental of lighting.
The required tools and applications to create video content.
How to write a script for post-production video.
How to write a script for production video.
How to come up with project ideas.
Practicing what you learned.

Workshop Info

Purpose: Know the tips, ideas & inspiration for engaging video production.

Min. Requirements:1-2 years of experience.

Recommendation: For digital marketing and content writing advancement.

Certification: Valid upon creation of demo project.

Start Date: 14th of March 2020

Timing: Saturdays 3:00pm-7:00pm

Sessions: 6 Sessions

Training hrs: 24 hours

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By attending this course you will spend a valuable time improving your skills, gaining expert knowledge, networking with peers and renewing your motivation and confidence.


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Total number of students in course: